Case Study: Unilever decides to reinvest
Unilever, one of the world’s leading manufacturers and marketers of nutrition, hygiene and personal care products, engaged Brand Navigator to conduct a strategic review of a category that had received...
View ArticleCase Study: ahm rethinks its brand strategy
ahm (Australian Health Management) provides private health insurance using a direct distribution model. Following ahm’s acquisition by MedibankPrivate, the business needed to rethink its brand...
View ArticleBrand Strategy – Do you have one?
We’ve talked to a lot of marketers and non-marketing executives in large multinational and smaller businesses over the years we’ve worked in the marketing services industry. Brand strategy is a topic...
View ArticleWill Marketing Automation lead to Marketing Termination?
Anyone scanning what’s new and cool in the marketing landscape would find that there is a massive amount of noise being made by vendors or “marketing automation” campaign management systems, CRM...
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