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Case Study: Unilever decides to reinvest

Unilever, one of the world’s leading manufacturers and marketers of nutrition, hygiene and personal care products, engaged Brand Navigator to conduct a strategic review of a category that had received...

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Case Study: ahm rethinks its brand strategy

ahm (Australian Health Management) provides private health insurance using a direct distribution model. Following ahm’s acquisition by MedibankPrivate, the business needed to rethink its brand...

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Brand Strategy – Do you have one?

We’ve talked to a lot of marketers and non-marketing executives in large multinational and smaller businesses over the years we’ve worked in the marketing services industry.  Brand strategy is a topic...

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Will Marketing Automation lead to Marketing Termination?

Anyone scanning what’s new and cool in the marketing landscape would find that there is a massive amount of noise being made by vendors or “marketing automation” campaign management systems, CRM...

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